- The non-negotiable skills for 2026
- Where to focus when budgets are tight
- Why architecture now equals visibility
The Tech-Savvy Marketer’s Checklist for 2026
Your guide to thriving with AI, agility, and impact without burnout.
What's inside
The rise of AI-driven discovery, tighter budgets, and higher performance expectations is reshaping what leaders want from their marketing teams. Creativity, data literacy, and agility are no longer optional, they define who stays ahead.
Our survey of 200 mid-to-senior marketing leaders reveals a clear trend: marketers who make the biggest impact combine creative thinking with technical fluency. They connect content with technology, and storytelling with strategy.
This whitepaper explores how to stay visible and confident in this new environment by mastering AI-savviness, data storytelling, and modern content architecture that keeps your brand adaptable and ready for the future.
65%
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say AI-savviness should be a core skill for every marketer
69%
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expect teams to do more with the same or smaller budgets.
#1
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expectation for 2026 is creativity and innovation
About the research
Survey of 200 marketers across the EU and the US (mid–senior marketers, directors, heads, VPs, CMOs) conducted in 2025. Questions covered team expectations, AI adoption, budgets, measurement, and architecture choices.
It’s pivot or fall behind.
2025–2026 is the critical pivot window: Sites that aren’t rethinking architecture now will be forced to play catch-up in just a couple of years.
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