- Dive deep into eCommerce Marketing Explore different strategies and learn with concrete examples Gain practical insight and learn to adapt quickly
eCommerce Marketing Atlas
A completly free 70-page-long guide to modern eCommerce marketing
What's inside
eCommerce marketing continues to be dominated by content, with "Omnichannel" and "User Experience" at its core.
This eBook functions as a comprehensive handbook, with each chapter tackling a specific marketing issue:
- Customer journeys and personalized experiences
- Omnichannel and experience-based marketing
- SEO and conversions
- Content automation and AI
- Headless eCommerce and content management
- Future-proofing an online business
- And more ...
<b>*</b> All chapters are supplemented with real-life examples, quick tips, and compact takeaways.
Chapters
Frequently asked questions
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01 1. Experience-based and personally tailored eCommerce marketing
The first chapter is a deep dive into eCommerce marketing fundamentals, supplemented with concrete examples for a better understanding.
You can download this chapter as a standalone PDF <a href="/lp/personalized-ecommerce-marketing">here</a>.
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02 2. Customer journeys and personalized experiences
Learn the 4 stages of customers' journeys and how to use them to your advantage.
You can download this chapter as a standalone PDF <a href="/lp/ecommerce-customer-journeys">here</a>.
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03 3. Storytelling and building a personal connection
Learn everything about eCommerce storytelling; How to tell your unique story, what does it take to tell a successful brand story, and how to position yourself through values.
You can download this chapter as a standalone PDF <a href="/lp/ecommerce-storytelling">here</a>.
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04 4. Automating and optimizing content creation
This chapter introduces "Content Lifecycle" and "Intelligent Content" as practical strategies. Learn how to optimize the 5 stages of content lifecycle, and how to fully take advantage of AI capabilities to automate your content creation and re-purposing.
You can download this chapter as a standalone PDF <a href="/lp/content-automation-and-ecommerce">here</a>.
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05 5. Setting up your Technology
An in-depth comparison of the two dominant approaches to eCommerce technologies: best-of-breed vs. all-in-one.
You can download this chapter as a standalone PDF <a href="/lp/all-in-one-vs-best-of-breed">here</a>.
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06 6. SEO and conversions
Learn everything about SEO and conversions, and how to create exposure while maintaining relevance. This chapter also discusses UX/UI issues in relation to marketing.
You can download this chapter as a standalone PDF <a href="/lp/seo-and-conversions">here</a>.
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07 7. eCommerce marketing in the near future
This chapter helps you identify the incoming marketing trends, and how to prepare yourself for them. Each of the 8 cases is backed-up with statistical data.
You can download this chapter as a standalone PDF <a href="/lp/ecommerce-trends">here</a>.
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08 8. Future-proofing your business
The final chapter helps you adapt to the new market by offering you the first practical steps you should take.
You can download this chapter as a standalone PDF <a href="/lp/headless-commerce">here</a>.
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More resources
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Story of AMS - New age eCommerce
Check out how to escape the 'sea of sameness' in online retail.
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Internationalizing your eCommerce: A quick guide
Take a look at how to help your online store reach the world.
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An Introduction to AR and VR for B2C Ecommerce
Discover how this new technology is rocking the world of of B2C eCommerce.
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eCommerce marketing in 5 minutes
Get a crash course in top-tier eCommerce marketing.
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eCommerce SEO: How to optimize your brand and product pages
The first step to sales is SEO. Learn how to conquer this essential factor.
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eCommerce Storytelling in 5 minutes
Learn how to take your customers on a journey.
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eCommerce UX/UI in 7 minutes
Get to know the basics of applying great UX/UI to your online store.
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Why should you move to a headless CMS?
Learn why switching to a headless CMS can launch your eCommerce site into the future.
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