Urban

Urban is an app/web service for booking treatments from the spa and the clinic, like massages, beauty treatments, osteopathy, and physiotherapy, to your home in just 60 minutes. Naturaily’s main aim was to change the Urban website’s architecture from monolithic to Jamstack. Urban wanted its content marketing team to have more flexibility and control over creating and modifying particular pages. They also wanted to streamline content operations and cut the amount of developers’ work to apply changes. Storyblok can function as a convenient inside-CMS web builder, making the site's design highly intuitive for content marketers and safe and predictable for the technical team. Hence, Naturaily recommended Storyblok as a headless CMS for the site, which was from the very beginning intended to be a component-based one.