Copenhagen Merchants Multi-Brand Digital Platform

The Copenhagen Merchants project was part of a broader brand rollout across digital and physical touchpoints, including conferences and brand activations. The goal was to create a digital platform that consistently expressed the new brand while supporting multiple child companies within the group. A multi-site, multi-brand setup was implemented, enabling each entity to manage its own content and visual identity within a shared system. Digital brand components were designed to translate seamlessly between online and physical environments, with custom visual elements managed through the CMS to ensure flexibility, consistency, and long-term governance.